Whilst at a previous agency we were approached by Donald MacKenzie and Mackay Smith – better known as the Islay Boys – to create a full brand for a whisky range, including the naming of the products.

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During our research we discovered the Lords of the Isles - seafaring warriors who ruled the vast, rugged and wild western seaboard of Scotland from their base on Islay. One of these was Ketill Flatnose, and from this we created a contemporary, typographic based brand.

 

After the initial success a second whisky, a single malt whisky named after Magnus Barelegs was introduced.