A launch campaign created during my time at a previous agency for Hercules Offshore, a leading global provider of offshore contract drilling and liftboat services to the oil and gas industry. Largely US-based, the client was beginning operations in the UKCS and asked us to create a campiagn spanning display sites, display banners and emailers. The HERO campiagn derived from a set of key statements developed in conjunction with the company: Honest; Ethical; Recognition; Our people.

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An interesting aside; when the photoshoot took place there were not enough models to pose for the shoot, so I had to step up to the plate and channel my inner Marlon Brando. Now that's dedication to supporting a brand...