Logo, branding, packaging and web design for a craft brewery in Dundee.

An amazing brand to work on, the project started with a blank sheet of paper - literally - the brief being simply to 'visually convey the brand aesthetic of brutalism, modernism and minimalism'.

As their manifesto states:

Manual; Involving human effort or skill - relating to or done with the hands. We all must create, improve and reshape our environment with the aid of practical experimentation, scientific knowledge and technology.

The packaging and brand was incredibly well received, being picked up by various craft beer and design blogs, with an article on the branding appearing on one of my favourite design blogs, www.lovelylabel.co.uk...