Every graphic designer’s dream - to design a book for Penguin. The chance came when BrewDog co-founder, James Watt,  got a publishing deal to produce a ‘business bible for a new generation of entrepreneurs’, we were asked to create proposals for the design of the book.

Images shown here are from the final book, and some more confrontational earlier pitches, directly referencing both the BrewDog product and the (possibly inflammatory) content within. To support this concept I also suggested subverting the iconic Penguin identity - not with any real confidence of it actually happening but, hey, you have to try...